Here is another example of how cooking companies cater to women. Notice the picture of the mother and daughter on this page. They are having so much fun staying in the kitchen! It appears as though this tradition is something the mother wishes the daughter to continue. Once again, notice the layout and feel of the website. The pictures are warm and inviting, the color scheme is soft, and the language is tender and welcoming. The site uses phrases such as "comfort foods," and adds a personal touch by allowing spots for inspiration and conversation. This way, oppressed women everywhere are able to share why their meringue peaks are coming out stiff enough.
http://www.bettycrocker.com/cooking/
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