Fast Food Sex for Manly Men

Fast Food. It’s something America is known for, sadly enough. But did you know that fast food is also known for catering towards men? Ladies, I’d take that as a complement—but then I wonder if society undermines women in this trend. Do people really think that women are incapable of driving up to a window and verbalizing what we want then proceeding to count the correct amount of money and perform the transaction? Apparently only men should do that.

Television commercials are brilliant. They’re catchy and creative, and know their audience. Fast food commercials often times appeal only to men, not only through their basic product of food,—but also through sex, manly superiority, and other testosterone charged hobbies. All to sell a sandwich.

So many fast food commercials appeals to men with two of their favorite things: food and sex. So, it’s pretty easy to order a pizza—and it’s more appealing when Jessica Simpson throws pizza bites into your mouth while wearing a slutty Halloween costume version of the Pizza Hut uniform.

http://www.youtube.com/watch?v=xEqHOETejjU

This isn’t the only way the fast food industry has tried to sell their product with sex!

Hardees (and their sister store, Carl’s Jr.) are notorious for featuring scantily clad women doing provocative things—while eating a sandwich.

Here’s one with a blonde wearing only a t-shirt rolling around on the floor—while eating a sandwich. She counts down ways on how “Patty Melts for you.” Catch the clever pun there??

http://www.youtube.com/watch?v=AprOhgRIcqY

Of course, Paris Hilton enters the scene wearing a tiny swim suit washing a car (throwing in yet another male oriented, testosterone-rising item) –while eating a sandwich. Is Paris selling herself, the car, or the sandwich? Your guess is as good as mine.

http://www.youtube.com/watch?v=P82hABWq1To

One Hardess ad features a tight tank top wearing blonde riding a fake bull while, you guessed it, --eating a sandwich. They even admit to their eye-catching advertising tactics in the commercial by saying, “We could have shown you some cowboy sitting around the camp fire, but then, who would want to watch that?” Congratulations Hardees, you figured out what men would rather watch.

http://www.youtube.com/watch?v=AprOhgRIcqY

Another Hardees patty melt advertisement plays on the idea of it being served on flat buns. Which brings two male classmates to fantasize and rap about the flat buttocks of their teacher. Classy.

http://www.youtube.com/watch?v=Jo3nA0hxJDg

Burger King at least adds a more subtly sexual element by making it a fantasy element in their creation of a dream land called Tender Crisp Bacon Cheddar Ranch with residents of only young hot ladies. Some of their catchy lines in this hoe-down include “There’s a train of ladies comin’ with a nice caboose,” and, “Your wildest fantasies come true, Dallas cheerleader give you a shave.” Obviously, Burger King wants men to “have it their way.”

http://www.youtube.com/watch?v=-1tLzUlK4EI

The list goes on… sex sells—who knew?!?!

Not only do fast food ads cater towards men—but they use women to do it!