Here is yet another site reinforcing the sphere of domesticity. Now, nowhere on this page does it say "we are trying to appeal to women with this site because we know that's who usually cooks in the house." However, it doesn't have too. Once again, look at the language the web site uses. More effeminate words such as "comfort" and "delicate" can be found all over. The layout of the page is highly organized and color coordinated, and the images on the site consist of women who are happy to cook for their families. Out of all the pictures on this site, I noted one where a man was preparing something to eat. He was tossing a salad.
It does not take a genius to see that advertisers are going to appeal to their intended audience. Therefore, it only makes sense to create a site, in this case, that would attract women to it to purchase recipes and get meal ideas. Big food companies target women in their commercials and advertisements not because they are trying to put women back into the kitchen, but because they already know that that is where we are.
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