Check out this website for Kraft foods. There isn't a single man to be seen. Even the organization of the site has a more feminine appeal. Notice the colors used, the clean layout, and the delicate dishes that are ready to be prepared. It's true that Kraft does have a lot of dinners that can be prepared in a box, but this, (as we will show later), is less for the cooking-impaired than it is for the soccer-mom-on-the-go.
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